Printed materials for BY VELCHEVA in Cyprus: a catalogue, gift vouchers and business cards.
I worked with BY VELCHEVA on printed materials for its Cyprus store: the catalogue, gift vouchers and business cards, all within the brand’s existing visual identity.
The catalogue needed a clear order and an easy way to explore the range. For the smaller pieces, the focus was on proportion, space and material: clear plastic for the vouchers, a soft matte surface for the cards.
The catalogue moves from the brand story to the products and scenting systems. Browse all 30 pages, jump to a section or open a page at full size. This is the revised portfolio edition.
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On a phone, swipe to browse. Select a page to take a closer look.
Alongside the catalogue, I designed gift vouchers and business cards. The vouchers were produced on transparent plastic; the cards on matte soft-touch paper. Both are shown here with their original artwork.
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