Naming and identity for a Cyprus swimwear and beachwear brand.
The PHOS project began with its name and logo. Cyprus itself was the starting point: its sunlight, the sea and life on the island.
PHOS takes its name from the Greek word φως, meaning “light”. The idea was to make that connection to Cyprus felt in the name itself.
I drew the lettering for the brand. Straight strokes sit alongside open curves; the finer ISLAND VIBE line completes the logo. Those same curves became the pattern.
Two versions of the logo: blue on white, or white on blue.
Just two colours: deep blue and white. They recall the sea and bright island light, while the contrast keeps the fine lines of the logo clear.
The logo's curves become a repeat of their own, shown here simply in the original blue and white.
Two colour versions of the hang tag and a woven label. These small mockups show how the mark lives beyond the screen.
Tell me about your brand and what it needs. We can begin with a name and logo or build a complete visual identity.
FILL OUT THE BRIEF →ALL PROJECTS →